LoveShackFancy Has Opened its first store in London

This past weekend, the retailer opened the doors to their very first international location, which can be found in  Notting Hill. The LoveShackFancy experience begins before you even step foot inside, with a hand-painted mural covered in an abundance of florals and a rambling rose vine that welcomes shoppers in off the street.

It is a brand that is well-known and loved for its beautiful designs that are inspired by vintage eras, but LoveShackFancy is also able to attribute a significant portion of its success to its dedication to providing customers with an all-encompassing in-store experience.

LoveShackFancy has been shaking up the world of shopping by making each of its 16 boutiques – all of which, up until now, have been spread across the United States and an impressive 11 of which have opened their doors since 2020 – destinations in their own right. It should appeal to people who are so used to online shopping that they might find strange shopping in a real shop.

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